British Chiropractic Association
The problem
The British Chiropractic Association had an awareness issue with the general public being unsure what chiropractors actually did. Instead of thinking they worked with back and spine problems many people thought they were foot experts.
The solution
We reinforce the job the chiropractor did, we created a campaign that cleared things up. The idea was simple yet clever and manifested itself in a set of posters and press ads shot from the perspective of people lying on their back with a simple message, if this resonates with you, we’re here to help.
Outcomes
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Results
A survey by the association recored a 78% increase in awareness of the role of chiropractors. The poster campaign also picked up regional and national creative awards adding to further exposure of the campaign.
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Testimonials
“It has been a pleasure working with the creative team on this project. The project to date has been handled with upmost professionalism. It really has exceeded our expectations. We’re incredibly pleased with the results.”
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Awards
The campaign made an impact on the creative awards circuit including: 3x Fresh Awards, 2x Roses Awards and 1x Campaign direct 2004 Finalist.
