Areas of expertise

Copywriting
Creative direction
Content creation
Brand transformation

Agency experience

Saatchi & Saatchi, DDB Remedy, JWT, HAVAS Lynx, Wunderman, Sage, Virgin Media O2, VCCP Health, W2O

I'm Mick McCabe, an award-winning senior creative copywriter with nearly 30 years’ experience so, as you can imagine, I've worked on 1000s of brands across 100s of different industry sectors.

My work has always caused a reaction. I've made builders cover up from the sun to prevent skin cancer. I've stuck a 12 foot rake in the garden of a Duchess for a PR stunt. Tried to convince Lord Sugar to change his name to Lord Sugar Free for world diabetes day, helped grandmothers become cool muthas and made school dinners winners.

I’m hired by agencies as an extra brain on projects, production companies to write Video/TV/social scripts and direct by clients to bring brands to life.

Email
mick@attic-creative.com

Phone
+44 (0) 7810510722